In the 1930's Taichiro Morinaga, the future father of Hi-Chew, enters the world on the southern Japanese island of Kyushu. Seeking to find his destiny, the intrepid Morinaga moves to America at age 23. With hard-won candy-crafting skills, Taichiro returns to his home country and begins selling candy from a simple push cart. The sweets are such a hit that he’s able to open his own store in Tokyo: The Morinaga Western Confectionery Shop. Since then, HI-CHEW has became a cultural icon in Japan. To this day more than 113 different flavors has been created. Today, the brand has a global following and can be found in Retailers across the nation. Enjoy the smooth, sweet, chewy & irresistible  fresh flavors!